Cookie Policy

Last updated: July 31, 2026

This Cookie Policy explains how Matrix Horizon Limited, trading as MYRO (Omar Hodge Building, 4th Floor, Unit 3a, 325 Waterfront Drive, Road Town, Tortola VG1110, British Virgin Islands) ("MYRO", "we", "us", or "our") uses cookies, pixels, local storage, and similar access technologies on our website www.myro.global and uk.myro.global (the "Services").

This policy should be read alongside our Privacy Policy.

1. What Are Access Technologies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device, remember preferences, enable shopping cart operations, and maintain site security. Web beacons, pixels, and local storage operate similarly.

2. Categories of Access Technologies We Use

In compliance with UK PECR regulations and ICO guidelines, we categorize technologies as follows[cite: 1]:

  • A. Strictly Necessary Technologies (Always Active): Essential for operating the website, security, shopping cart functions, checkout, and remembering your 18+ age verification status.

    • Consent: Exempt from prior consent.

  • B. Functional Technologies (Optional): Allow us to remember your choices (e.g., currency, language, store locator, customer live chat) and provide enhanced functionality[cite: 1].

    • Consent: Required via Cookie Banner.

  • C. Analytics Technologies (Optional): Help us measure site traffic, page interactions, search queries, and user flows to improve service performance[cite: 1].

    • Consent: Required via Cookie Banner.

  • D. Advertising & Marketing Technologies (Optional): Used to measure ad performance, marketing attribution, and support compliant email/ad marketing in accordance with UK advertising codes for age-restricted products[cite: 1].

    • Consent: Required via Cookie Banner.

3. Cookie Inventory

Strictly Necessary Technologies

  • Vendor / Tool: Shopify

    • Purpose: Session management, cart storage, and secure checkout.

    • Typical Duration: Session to 14 days

  • Vendor / Tool: MYRO Age Assurance

    • Purpose: Remembers 18+ age gate confirmation.

    • Typical Duration: 30 days

  • Vendor / Tool: MYRO Cookie Preference Center

    • Purpose: Stores your choices from our Cookie Banner.

    • Typical Duration: 12 months

Functional Technologies (Optional)[cite: 1]

  • Vendor / Tool: Chatty Live Chat[cite: 1]

    • Purpose: Enables real-time customer support chat.

    • Typical Duration: Session

  • Vendor / Tool: Google Maps / Store Locator[cite: 1]

    • Purpose: Displays local store locations and maps[cite: 1].

    • Typical Duration: Session

  • Vendor / Tool: Algolia / HulkApps[cite: 1]

    • Purpose: Enhances site search capabilities and custom page layout features.

    • Typical Duration: Session to 12 months

Analytics Technologies (Optional)[cite: 1]

  • Vendor / Tool: Google Analytics 4 / Shopify Analytics

    • Purpose: Tracks aggregate page views, conversion metrics, and user interactions.

    • Typical Duration: Up to 12 months

  • Vendor / Tool: Judge.me[cite: 1]

    • Purpose: Manages product reviews and user feedback analytics.

    • Typical Duration: Up to 12 months

Marketing & Advertising Technologies (Optional)[cite: 1]

  • Vendor / Tool: Meta Pixel / Marketing Tags

    • Purpose: Measures campaign effectiveness and social ad attribution.

    • Typical Duration: Up to 90 days

  • Vendor / Tool: Klaviyo[cite: 1]

    • Purpose: Tracks email marketing interactions and subscription preferences.

    • Typical Duration: Up to 12 months

4. How to Manage Your Cookie Choices

You can manage your non-essential cookie preferences at any time:

A. Cookie Banner & Footer Settings

When visiting our site, our Cookie Banner provides options: ACCEPT ALL, REJECT OPTIONAL, or MANAGE PREFERENCES. You can reopen the preference center at any time by clicking the "Cookie Settings" link located permanently in our website footer[cite: 1].

B. Global Privacy Control (GPC)

If your browser transmits a valid Global Privacy Control (GPC) opt-out signal, our site automatically respects it as an opt-out request for optional advertising cookies.

5. Contact Us

Data Controller Entity:

  • Company Name: Matrix Horizon Limited, trading as MYRO

  • Email: info@myro.global

  • Postal Address: Omar Hodge Building, 4th Floor, Unit 3a, 325 Waterfront Drive, Road Town, Tortola, VG1110, British Virgin Islands

UK GDPR Representative Details:[cite: 1]

  • Entity: Vape Supplier Ltd (Company No. 10873335)[cite: 1]

  • Address: 33 Bennetts Hill, Birmingham, B2 5SN, United Kingdom[cite: 1]

  • Telephone: +44 121 663 1339[cite: 1]

  • Email: info@vapesupplier.co.uk / info@myro.global